Casinos are places where people can let loose and have fun. They’re often flashy and extravagant, with lots of food and entertainment options, plus gambling games from poker to roulette. But the real draw for most people is the thrill of chance and the adrenaline rush that comes with a spin of the wheel or a dealt hand.

But while casinos are a magnet for people looking for a little extra fun in their lives, they also face the same challenges as any other business: They have to compete with other venues that offer similar experiences and attract the same types of customers. And that’s why it’s so important to have a solid marketing strategy in place that makes the most of your unique assets and attracts new visitors.

Gambling and entrepreneurship share many similarities: both require risk-taking, both involve taking chances and neither can be guaranteed a profit. But while professional gamblers must report their winnings on Schedule C, most casino owners operate their venues purely as a business and invest a significant amount of time and money into making their businesses successful.

A healthy return on investment for Goodfellas led Universal Pictures to greenlight Casino, starring Robert De Niro and Joe Pesci in another mafia epic, marking the beginning of a trilogy that would culminate in Raging Bull and Ocean’s 11. The movie captured the worldview of Sam “Ace” Rothstein and introduced the casino to an international audience.